Guiding principles
Visions, values and longterm goals
Swiss Premium Hotels is a Swiss marketing organisation working on behalf of personally managed, independent hotels that are distinguished by their warm-hearted hospitality, their authenticity, and their high standard of quality and comfort.
We set ourselves the ambitious goal of assuming a leading position in the market, both at home and abroad.
Our business goals are based on providing services that guarantee a sound return.
With our marketing and sales activities, we help our hotel members to achieve an appropriate positioning in the market, carry out promotional measures and tap potentially new distribution channels.
It is our goal to create sustained value added for our members.
Our activities take account of the needs of our customers and encompass socially reliable framework conditions.
Both our services and our requirement profile are defined as a result of close personal contact with our members and are constantly adapted to meet our high quality standards.
While we take our rivals seriously and respect them, we maintain a competitive edge on the international market by offering first-class services.
